If you are running a facility that provides treatment for addiction, you know that marketing is essential if you want to find patients who need help. You understand that advertising is important, and that having a wealth of content on your site helps to get it noticed by the search engines. You also know that it is important to have a strong social media presence. Even if you feel as if you are doing everything correctly, you still find that you are not getting the traction that you need. One of the aspects of your marketing that you could be doing incorrectly is your SEO.
Why Is Local SEO Important?
Not only do you need to have strong keywords and phrases associated with your niche, but you also need to think about how people are using the search engines to find facilities like yours. They are not simply typing “addiction treatment” into Google or another search engine. Most of the time, they are going to add their location to the search. For example, if they are located in Miami, Florida, they are going to add the city to their searches.
This means you need to start thinking about local SEO. This can help to provide better results for people who are searching, as they will find facilities that are located nearby. If you are not using local SEO for addition treatment content on your site, you are not going to show up in those results. You can be sure that many of your competitors are already thinking locally with their content.
Fortunately, adding local SEO is relatively easy. You simply need to make mention of your location within the content on your site. Make sure that it flows naturally through the content, and always make sure you have your address listed on each of your pages. In addition, you should consider making some of the content that you are posting on social media localized, as well.
Search engines such as Google like this type of information, as it will allow them to provide better results for the people who are making searches through their service. Ultimately, it can help you to rank higher in the search results for your area, which means more patients coming to your facility for treatment.
If you feel that you aren’t able to undertake local SEO improvements to your site on your own, consider hiring an outside company that can help.